Developing creative concepts for all image types; location & studio - TVC, campaigns, lookbooks, social, moving image, ecommerce, online & offline paid media.

Working with in-house teams or agencies to collaborate, oversee the process or personally deliver the shoot production, including; casting, crew, locations, travel, props, catering, budget maintenance, booking & invoicing.

Carefully curating creative teams tailored to deliver the brief & concept or working with the brands existing team. Creating an onset environment where everyone is part of the journey & inspired to produce their best work. Setting up every shot and directing the crew on set.

Image editing & delivering final images with brief for retouching or organising external retouchers. Briefing & providing edit feedback to videographers for best in practice videos used across all channels. Working with creative teams to demonstrate how best to use imagery across all customer touch points.

Planning catalogue paginations before and after image creation. Working with Graphic Designers to artwork each page to utilise imagery, whilst telling brand and product stories to inspire the customer.

Creating visual plans for all online brand content uses, working with in-house teams to map out inspirational, consistent & on brand activation strategies. Social campaign idea generation, website & email newsletter planning, overseeing the end to end process from conception to launch.

Reviewing & auditing all channels to feedback on brand inconsistencies & creative opportunities. Looking at general graphics, typography, colour, image use, tone of voice & overall execution across all platforms.

Defining the brands purpose, developing creative & branding guidelines including; photographic, graphics, tone of voice & brand identity assets. Ensuring internal teams can consistently & confidently execute the guidelines.

Facilitating idea generation sessions with internal teams to develop seasonal content calendars to create engaging & on brand content to be used across all marketing platforms. Planning brand awareness campaigns, PR stories, influencer programmes, digital content pages, paid & organic social media planning, CRM journeys, online & offline creative execution.

Working with creative teams to identify current challenges & opportunities, recognising in-house talent, utilising & developing the team’s skill set, inspiring individuals to deliver the most inspirational creative for the brand.

Online audits & campaign launch plans to ensure all online content & products are displayed to inspire, engage, increase conversion & provide an easy UX journey for the customer. Overseeing web design and full redesign projects.

Offline plans to ensure the brand is consistently presented from online execution through to any physical presence or assets, including; print, media, retail, pops ups .